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AI Video Production and Artificial Intelligence: How I Saved More Than €4,000

Rok Zaponšek · 7 min read

AI Video Production and Artificial Intelligence: How I Saved More Than €4,000

# AI Video Production and Artificial Intelligence: How I Saved More Than €4,000 I am writing this blog mainly because I want to open people’s eyes a little. Not because I think artificial intelligence knows everything, and not because I believe people will become irrelevant. But I genuinely believe we are only at the beginning of one of the biggest technological revolutions since the internet. A lot of people still do not realize how powerful artificial intelligence already is today. Most people use it mainly for writing emails, translating text or as an alternative to Google, but AI is much more than that. I started taking artificial intelligence seriously in January, mainly through AI video production. In just a few months, creating videos with artificial intelligence has become a major part of my everyday life, and today my team and I create AI videos for different companies. It is through video production that I have seen most clearly just how quickly this technology is developing. The AI video we were able to create a few months ago and what we can create today almost feel like two different worlds. What makes this even more interesting is that I have never really been a technical person. To put it simply, I was always pretty bad with computers. Today, I am building a business around AI video production, and people sometimes ask me for advice as if I were some kind of AI expert. I am not. And that is exactly the point. Knowledge has never been as accessible as it is today. Almost anyone can open ChatGPT, say they want to learn how to use artificial intelligence, and start exploring a world that is practically endless. Today, with the help of AI, you can learn about marketing, video production, programming, sales, business, content creation and countless other things faster than ever before. That is why I believe people who learn how to adapt and combine artificial intelligence with their existing knowledge will have a significant advantage in the future.

Over the past few months, artificial intelligence has saved me a huge amount of time and several thousand euros. One of the first examples was related to nutrition. As a professional athlete, I have paid close attention to nutrition for practically my entire career, so I already have a fair amount of knowledge and experience in this area. I started thinking about how I could improve my nutrition before matches, what I should eat, how long before a match I should eat, what I should drink during games and why my concentration sometimes drops during the final fteen minutes. At the time, I was already in contact with a nutritionist whose package cost around €280. Out of curiosity, I decided to first explain everything in detail to ChatGPT. I provided my age, height, weight, habits, goals, what I eat, what I do not like, how much I train and exactly what I wanted to improve. I received a very detailed analysis and nutrition plan that answered practically all the questions I had at that moment. I want to be very clear here. I am absolutely not saying that nutritionists or nutrition experts are unnecessary. Quite the opposite. Professional knowledge and individual guidance are extremely important, especially for people who do not have much knowledge about nutrition, have specific needs or require professional monitoring. In my case, as a professional athlete who has been paying attention to nutrition for practically my entire life, I decided that I did not need additional professional guidance at that particular moment. The point is not that AI replaces an expert. The point is that in certain situations, AI can help us build on the knowledge we already have faster and at a lower cost.

Another concrete example comes from my wife’s business. Some time ago, we paid around €350 for a studio photoshoot of approximately 30 product images. And realistically, that is not even expensive. Anyone who owns a company or an online store knows how much high quality product photography can cost. But the cost is not just the photoshoot itself. There is also scheduling, travelling to the studio, preparing the products and waiting for the final images. In our case, we also had to bring two dogs, prepare all the products and then wait about a week for the edited photographs. Today, I can do a large part of this with artificial intelligence. I can change the breed of the dog, add a new product, change the environment or create an entirely new studio

ff ff look without organizing another photoshoot. The same applies to AI video production. From a single product image, we can now create different scenes, environments and even an AI generated video advertisement without having to organize a new shoot for every concept. I am not saying that photographers or traditional video production will no longer be needed. I do believe, however, that the way we work will change and that certain types of content can already be created significantly faster and at a lower cost.

The third example is my website. When I started building my business, I had practically no technical knowledge. I had never built a website before, and I am not a programmer. What I did have was an idea and artificial intelligence. I explained to AI what kind of business I was building, what kind of website I wanted and asked it to guide me step by step. Whenever I got stuck, I asked another question. When something did not work, I pasted in the error and continued from there. Slowly, I built my first website myself. I invested a few days of my time, learned an enormous amount and ended up with a website that was more than good enough to start presenting my work and attracting my first clients. Today, AI also helps me with business ideas, strategy, writing content, organizing my work, research, communication and many other everyday tasks. Translation is another area that has completely changed. Today, we can upload a document, proposal or longer piece of text into an AI tool and have it translated and adapted within moments. This does not mean we no longer need professionals. It simply means that a huge amount of everyday work can now be completed faster and at a significantly lower cost.

Looking at everything together, I estimate that artificial intelligence has saved me more than €4,000 so far. More importantly, it has not only saved me money. It has enabled me to create something new. The biggest change for me has been AI video production. What started as exploring artificial intelligence gradually became a business. Today, my team and I create videos with artificial intelligence for companies and follow the development of new AI video models every day. AI video production is still an extremely young field, but it already allows us to create content that would often require significantly more time, people, locations and money with traditional production. Of course, this does not mean that traditional video production will disappear. I believe the combination of both worlds will produce the most interesting results. Real footage, human creativity and experience combined with the possibilities of AI video production. Artificial intelligence is already incredibly powerful, but after several months of working with it every day, I still feel that we are only at the beginning. AI video is becoming increasingly realistic, the models are improving and the creative possibilities continue to expand. That is why I do not think there is much point in resisting artificial intelligence. It makes far more sense to understand how we can use it as a tool in our own work. You do not have to become an AI expert. I certainly am not. But you do have to start exploring, learning and understanding where this technology can save you time, save you money or open completely new possibilities. For me, it opened the world of AI video production. And considering how quickly everything is developing, I believe we have only seen a very small part of what is still to come.